A launch image appears instantly when our app starts up. It is called splash screen as well. The launch image is quickly replaced with the first screen of our app, giving our users the impression that GoTato! is fast and responsive. The aim of designing the launch image is solely intended to enhance the perception of the app as quick to launch and immediately ready for use, also is trying to deliver the brand mission to users in that few seconds.
I designed 4 types of launch image, and after discussion, we decided to use the first one as our launch image, because it is perfectly matching with the colour that we applied in the Landing Page(www.gatatoapp.com), but also delivered the app mission directly and quickly to our users.